Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing success—particularly with customer nurturing. The more you segment, the more relevant your nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Being relevant means sending the right content, to the right person, at the right […]

More and more, consumers do research, form opinions, and draw conclusions well before they choose to interact with your brand. This change has sparked a shift in the marketer’s focus from being primarily focused on acquisition toward building relationships with consumers wherever they may be in their unique customer journey. But this shift takes time and resources, and the perception […]

Measuring your customer nurturing efforts is critical to your success. But many marketers need guidance on how to move away from traditional vanity metrics and toward metrics that help them tie their customer nurturing efforts closely to moving customers through their buying journey. Download this ebook to learn about the metrics that you can use to track the impact of […]

Setting up a customer nurture program is not a goal in and of itself. Instead, customer nurturing is a vehicle for your business to get to your overall goals. In order for your customer nurture program to be a success, you have to first determine what you hope to achieve. Download this ebook to learn how to: • set your […]

Are you struggling to create unified data protection across your virtual, physical and cloud data protection environments?  Read these ten surprising facts about how Veritas NetBackup and virtual machine data protection can help you consistently meet SLAs with near 100% backup and recovery success rate across consolidated data protection environments.

Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with […]

A new trend report authored by John Pescatore of the SANS Institute focuses on the latest and best security hygiene and common success patterns that will prevent your organization from falling victim to major data breaches. Cyber security trends clearly show that attacks on computer networks will continue, and many will succeed. Additionally, organizations must expand current security measures in […]

Continuous monitoring remains a complex set of processes and practices that involve presenting a true representation of an organization’s exposure to cyber risk. One of the biggest challenges faced by IT security teams today is how to get an accurate picture of their organization’s exposure to threats. A new survey by the SANS Institute focuses on determining how organizations conduct […]