Conversations Not Campaigns
Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling.
How To Win More Customers With LinkedIn Marketing
When it comes to winning customers on LinkedIn, don’t rely on guesswork — use proven research and expert advice about LinkedIn content marketing and advertising. After all, when used effectively, LinkedIn is consistently one of the top marketing channels for generating high-quality leads and customer conversions among key business and professional audience demographics.
Defining The Modern CMO
Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests.
Six Marketing Trends To Watch In 2015
Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach.
Customer Activation – Marketing With A Measurable Purpose
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage.
Employee Engagement – It’s Actually All About Your Leaders
they’re prepared, produce greater revenue, and deliver better customer service. That leaves 71% of employees who are not engaged or actively disengaged. What does this have to do with leadership? While development is critical to engagement, performance, and succession, its overall effectiveness is determined by the quality of an organization’s leaders.
8 Reasons To Stop Managing Your People With Spreadsheets
Everyone loves a good spreadsheet. But if you have more than a few hundred employees, tracking performance, training, and succession with them is the stuff of nightmares. Spreadsheets and paper-based processes can’t give you deep, real-time insight into how your employees are performing or how to make them—and your company—more successful. But a talent management system can.
The 2014 Holiday Lookbook for Social Marketers
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One way to make a statement is placing your customer at the heart of your campaign with unique social integrations.
