Organizations are reshaping business operations and unlocking workforce performance with GenAI. In fact, 90% of business leaders believe that these productivity gains could even reduce employee stress and burnout. Read this guide to discover how you can implement a GenAI solution that empowers your employees at every level to speed up case research and resolution, […]
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By 2026, more than 80% of enterprises will use GenAI to improve ways of working. In this ebook, discover how GenAI can boost IT teams’ productivity by enabling faster issue resolution, automating repetitive tasks, and improving self-service experiences, all while reducing costs on a single AI-driven platform.
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Stepping into the CFO role is both exciting and daunting. The first 30 days set the tone for long-term success – but with complex entities, global operations, and fragmented AP workflows, the challenges can feel overwhelming. That’s why we created Your First 30 Days as CFO: A Tactical Playbook. Inside, you’ll learn how to:• Diagnose […]
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Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime […]
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The marketing landscape has fundamentally changed: long gone are the days of spray-and-pray promotions and untargeted broadcast advertising campaigns that ignore customer preference and lifetime value. Consumers demand relevant, real-time and personalized interactions with the companies they engage with, and are willing to abandon the brands that fall short of their expectations. Meeting those expectations, […]
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These are just a few examples of how companies can optimize the collaboration of sales teams both internally and externally. And in doing so, they can increase the effectiveness of sales around account planning, sales execution, forecast management, and much more, as well as improve communications within the company. Advances in leading edge web-based meeting […]
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For contact center agents and administrators, delivering an “average” customer experience can be challenging enough, let alone delivering an “exceptional” one. But great customer service isn’t a fantasy—hundreds of great companies deliver it daily. In fact, a recent Forrester study showed that the number of companies with “good” or “excellent” customer experience index scores has […]
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Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation. Read this helpful guide to discover common mistakes and dependable answers for […]
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Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. Positioning your enterprise company to take full advantage of technologies like marketing automation can mean making […]
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More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs. This free eBook offers: • […]
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If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates […]
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