Everyone loves a good spreadsheet. But if you have more than a few hundred employees, tracking performance, training, and succession with them is the stuff of nightmares. Spreadsheets and paper-based processes can’t give you deep, real-time insight into how your employees are performing or how to make them—and your company—more successful. But a talent management system can. Our clients shared […]

During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One way to make a statement is placing your customer at the heart of your campaign with unique social integrations. If you are seeking new, innovative ways to capture your audience’s attention this holiday season and throughout the year—look no further—we’ve curated the top five […]

The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest. These Blueprints are packed with more than 50 useful insights and real-world examples from […]

Want to learn how brands like TaylorMade, Finish Line, and Lexus think about social inside their marketing strategy? To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer your five most pressing social questions. Questions Covered In This Guide: • What are the factors your company […]

How do we know? We went right to the source: your audience. We asked hundreds of people about their attitudes, opinions, and beliefs when it comes to brands integrating social media into their marketing efforts. The results were astounding!

In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria’s Secret, and The Big Ten Network, this whitepaper answers the vital question that any marketer should be considering – “What is the perfect formula to enhance […]

As the effectiveness of traditional advertising declines, marketers must find new ways to promote their brand campaigns. Rather than focusing dollars solely on paid advertising, the new imperative is the convergence of paid, owned, and earned media. However, generating earned media within your paid and owned channels is a relatively new concept and can be a challenge for marketers. We’ve […]

We partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and the best ways to engage their audiences. What we found is sure to get the gears in your head turnin’.