A Guide to Transactional Email

It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? In fact, transactional email brings in 288% more revenue than bulk mail. With this guide, find out what you might be missing in your transactional emails to capitalize on this incremental revenue.