Be a Big Data Marketing Hero: An Enterprise Guide to Ruling Your Customer’s World

Generating big ideas from big data analytics requires business leaders to think big. After all, in a single year, people generate 1.8 zettabytes of data – the equivalent to every U.S. citizen tweeting three times per minute for 26,976 years! Harnessing such massive amounts of data is a challenge of heroic proportions, yet the rewards are greater perspective of your total marketing portfolio and unrivaled customer insight.