FactSet buys financial analytics firm Bisam from Aquiline Capital, as SaaS M&A boosts

(Source: Mergers & Acquisitions) FactSet buys financial analytics firm Bisam from Aquiline Capital, as SaaS … Bisam, based in Paris, provides digital tools for the asset management industry.

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ManageEngine to advance business-IT alignment with help from Zoho

(Source: ETtech.com) IT management company ManageEngine has announced its plans to integrate … of technology and business,” says President of ManageEngine, Raj Sabhlok.

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CiraSync Contact Management Solution Now Available at Microsoft AppSource

(Source: PR Newswire) Cira Apps Limited provides the SaaS-based CiraSync contact management solution for businesses that run on Office 365. The free Personal Edition syncs all ..

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Tesco ploughs investment into online search tech

(Source: Retail Week) “Tesco is future-proofing its business with Yext’s Digital Knowledge Management technology, so customers will always find their stores, no matter how they …

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TMD to Highlight Asset Management Software at 2017 NAB Show

(Source: TV Technology) At the 2017 NAB Show, TMD will bring three new software “bolt-ons” to its media asset management systems, which are built on the …

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How to Bridge the Divide Between Online and Offline Marketing

The line between online and offline marketing is blurring as mobile devices, wearable technologies, and the Internet of Things (IoT) penetrate our daily lives. Geo-location capabilities and contextual marketing add to the challenge of drawing the line between these disciplines. To achieve the best possible results from your channel investment, marketers must think holistically about the experience they are trying […]

The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience. Download this report to learn about this transformation and hear perspectives from […]

A Recipe for Lean Account-Based Marketing

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques. However, it’s […]

7 Steps to Creating a High-Impact MarTech Stack

Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving […]

Frost & Sullivan: A Case for Building Better Customer Engagement

The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent on protecting customers. The Financial […]