How To Converge Media: 3 Steps to Bring Together Paid, Owned and Earned

In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria’s Secret, and The Big Ten Network, this whitepaper answers the vital question that any marketer should be considering – “What is the perfect formula to enhance your media strategy?”