As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel. To do this, IT and marketing teams must work together to use, manage and maximize customer data to deliver meaningful interactions that build loyalty and propel their company ahead of the competition.
Read Finding Harmony in the Yin and Yang of the Digital World to learn
• Why marketing and IT must work together to effectively engage customers
• How marketing can capitalize on customer data through close collaboration with IT
• Four best practices from successful IT and marketing partnerships