As the effectiveness of traditional advertising declines, marketers must find new ways to promote their brand campaigns. Rather than focusing dollars solely on paid advertising, the new imperative is the convergence of paid, owned, and earned media. However, generating earned media within your paid and owned channels is a relatively new concept and can be a challenge for marketers. We’ve made it easy for you.
In our exclusive whitepaper, we break down by infographics three successful converged media campaigns. Find out how Ben & Jerry’s promoted hashtag #freeconeday had a social reach of almost 800 million people (which is 10% of the world’s population!). Learn the tips utilized by KPMG to gain almost 10,000 Twitter followers, and see insights into Hollister’s social strategy that increased their online sales by 45%.