Articles By: LeanData
Lead Management: The Essential Foundation of B2B Growth in Any Economy
As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due to COVID-19. To grow during these times, revenue teams must make the most of every potential customer.
TOPO Research: Lead-to-Account Matching and Routing Market Guide
Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more sophisticated organizations are implementing Lead-to-Account Matching (L2A) and Routing to connect their tech stack across their end-to-end revenue processes.
The State of Revenue Operations 2019
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Fixing The Five Biggest Breaking Points For Most B2B Revenue Teams
How can your organization’s revenue team develop a more effective go-to-market strategy? Start by fixing the five biggest breaking points that plague B2B revenue teams.
Defining Revenue Operations: The Essential Guide to Getting Started
Revenue Ops is emerging and marketing, sales, and customer success ops practitioners and leaders are starting to notice the benefits this new approach is delivering. The success companies are seeing with Revenue Ops in place is undeniable, leaving others who have yet to implement this infrastructure with questions on how.
