Articles By: Marketo

Enterprise Marketing Playbook Series: Lead Generation Testing and Optimization

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time. In this Enterprise Playbook, we’ll cover the following lead generation topics: […]

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The definitive guide to marketing automation

How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling. Marketing automation is a must-have for […]

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