Articles By: Marketo

Dialog Edition – Product Overview And Demonstration
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.

Customer Activation – Marketing With A Measurable Purpose
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage.

The 7 Principles of Engagement Marketing
to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers.

How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn’t a cost center — it’s a revenue driver. Luckily, today’s CMOs have technology on their side.

Driving Enterprise Transformation: Managing Change in Your Marketing Organization
Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.

Enterprise Marketing Playbook Series: Lead Generation Metrics
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure.

Enterprise Marketing Playbook Series: Sales and Marketing Alignment
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step.

Forrester Wave: Lead-to-Revenue Management Platform Vendors Q1 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact.