Articles By: Marketo
TrustRadius: The Buyer’s Guide To Marketing Automation Software
Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius.
Designing a Marketing Organization for the Digital Age
Harvard Business Review Analytic Services, in association with Marketo, developed a white paper—”Designing a Marketing Organization for the Digital Age”—to guide CMOs on designing the marketing organization of the future. This whitepaper offers exclusive insights from some of the brightest minds in marketing, including academic scholars, management consultants and CMOs of some of the leading brands in the world.
Gartner’s 2014 Magic Quadrant for CRM Lead Management
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on its ability to execute and completeness of vision.
Marketo for Enterprise: Overview Demo
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Definitive Guide to Lead Generation
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Lean Content Marketing
Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.But getting your content machine up and running is tough.
The 5 Principles Of Engagement Marketing
to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers.
Definitive Guide To Lead Nurturing
Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts. Use it to look beyond email and incorporate the many channels your buyers use into your lead nurturing strategy—from in-store to mobile to social.
