Today’s leaders face a dual mandate: grow the business while reducing costs. At the same time, AI adoption and demographic shifts are transforming the global workforce. Research from Sapient Insights Group shows how organizations with long-term workforce planning can see improvements in innovation, customer retention, and profitability. In this report, you’ll see how the most […]
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Transform your data and AI workflows with AI. This guidebook explores architecture of goal-oriented data agents, Google Cloud’s pre-built solutions and tools to build custom data agents, all powered by Google’s leading AI and integrated cloud ecosystem.
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Stay ahead of the curve with 2025 trends in cloud communications: the CIO guide. Explore emerging technologies like artificial intelligence (AI), unified communications as a service (UCaaS), and 5G that are transforming business communications. Learn actionable steps to future-proof your organization. What you’ll learn: • How AI and UCaaS improve team collaboration and customer engagement […]
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According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment. The eBook covers: • […]
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According to CMO Council, almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. Our “8 Ways to Double B2B Landing Page Conversions” eBook provides form and landing page best practices to make sure you’re getting the most out of your lead generation efforts. The eBook covers: • How to use […]
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Learn why Pardot is the marketing automation solution of choice for Salesforce customers. This complete guide walks you through the marketing automation features that matter most to B2B marketers — and discusses the advantages of pairing them with Salesforce CRM. Learn more about how Pardot marketing automation can support your goals, and get an in-depth […]
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B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact. Learn how five […]
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Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, […]
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Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Take a look at our white paper to get a more in-depth look at these differences, the benefits of integration, and a […]
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According to Gleanster, B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation. Thinking about investing in a marketing automation solution? Gleanster has assembled a research report to help support the case for marketing automation in small and medium-sized businesses. The […]
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