Articles By: Salesforce.com
The ROI of Marketing Automation
According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment.
8 Ways to Double B2B Landing Page Conversions
According to CMO Council, almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. Our “8 Ways to Double B2B Landing Page Conversions” eBook provides form and landing page best practices to make sure you’re getting the most out of your lead generation efforts.
Salesforce for B2B Marketers: The Complete Guide
Learn why Pardot is the marketing automation solution of choice for Salesforce customers. This complete guide walks you through the marketing automation features that matter most to B2B marketers — and discusses the advantages of pairing them with Salesforce CRM.
Five Ways Small Businesses Are Powering Growth With Marketing Automation
B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact.
Eight Ways Pardot Can Unlock Salesforce CRM
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI.
Marketing Automation & Your CRM: The Dynamic Duo
Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.
10 Stats to Support a Case for Marketing Automation in SMBs
According to Gleanster, B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation. Thinking about investing in a marketing automation solution? Gleanster has assembled a research report to help support the case for marketing automation in small and medium-sized businesses.
