Latest from SOCi

Your First 30 Days as CFO

Stepping into the CFO role is both exciting and daunting. The first 30 days set the tone for long-term success – but with complex entities, global operations, and fragmented AP workflows, the challenges can feel overwhelming. That’s why we created Your First 30 Days as CFO: A Tactical Playbook. Inside, you’ll learn how to:• Diagnose […]

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Prioritizing Profitability Over Growth: How Tech CFOs Can Drive Financial Success

Shift From Growth-at-All-Costs to Long-Term Profitability Today’s tech CFOs face tighter funding, lower valuations and higher pressure to stretch every dollar. In a volatile market, here’s how you can make the critical pivot from a growth-first mindset to a more long-term outlook. What’s at Stake?Investors prioritize companies with strong financial fundamentals. If you fail to […]

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The Guide To Localized Marketing ROI for Property Management Companies

Localized marketing improves business metrics for Property Management Companies. This is true across local search, social, and reputation. However, proving the ROI of localized marketing across 100s or 1000s of locations is easier said than done. Program complexity and a lack of reporting or tracking capabilities can make ROI difficult to measure. How can you […]

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The Localized Social Content Guide for Financial Services

Localized social content is a key way to increase social engagement. In fact, localized content receives 12x the engagement rate of more general or “non-localized content.” Check out our latest Localized Social Content Guide for Financial Services Companies and discover:• Best social compliance practices for your organization• How to utilize local sponsors and user-generated content […]

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The Annual Localized Marketing Benchmark Report is Here

Measuring digital marketing performance across hundreds of locations and multiple platforms can be complex. The 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors to provide a clear picture of the priorities in localized digital marketing today. After reading the report, you’ll be able to: compare your performance on […]

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10 Steps to SEO Success

Consumer habits have shifted as a result of COVID-19. While the shift to digital was already taking place, COVID-19 expedited it. And this digital-first world has fundamentally changed consumers’ shopping habits. Rather than making an intent-based decision to go shopping, discovering new products and services is now integrated into daily life. You must account for […]

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