Experience Design Optimization
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging.
Get Real
Delivering tailored offers to every customer is overwhelming. But it doesn’t have to be. With the right tools, you can compile your data into clear customer profiles and automatically deliver the right content to the right individual. Read Get Real to find out how you can deliver content in context and give each customer an experience that feels personal.
The Marketer’s Guide To Articulating DAM Return On Investment
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
The Future is Today
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey.
10 Goals for a Perfectly Balanced Email Marketer
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results.
7 Trends Impacting How We Use Digital Assets
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
The Art of Conversation in Marketing
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more.
Cross Channel Advertising With AMO
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need.
