HPE Enterprise Customer Story: NASCAR
Hewlett Packard Enterprise is working with IT leaders to build a better enterprise. Together.
NASCAR® Captures Big Data Insight to Drive Compelling Engagement
NASCAR needed a way to monitor and make sense of social, digital, broadcast and traditional media conversation and coverage. It engaged HPE to provide an end-to-end solution comprising HPE services, HPE software, and HPE hardware to build a state-of-the-art Fan and Media Engagement Center.
The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016
In Forrester’s 20-criteria evaluation of big data text analytics platforms providers, they identified the 10 most significant ones — Attivio, Cambridge Semantics, Clarabridge, Digital Reasoning, Expert System, HP Enterprise (HPE), iBM, Linguamatics, OpenText, and SAS — and researched, analyzed, and scored them.
Achieving Deliciousness
Of course customers want great content, but understanding what defines great isn’t so easy. We surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Create the Change
Creativity is all about change. It’s about changing your perspective to reimagine the world around you. It’s about finding new ways to solve problems and express ideas. If you want to create art and ideas that change the world, you must be willing to embrace change. Fortunately for creative and business visionaries, change is a good thing.
The Design Advantage
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform.
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that good. Now, more than ever, companies must deliver the best experiences possible on every device and channel.
Four Advantages of a Planned Approach to Digital Maturity
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
