
SHIFT takes on Salesforce with its Open Marketing Cloud, consisting of 12 ‘best in class’ apps
( The NextWeb) Called the Open Marketing Cloud, it’s a suite of what it calls “best-in-class marketing technologies” with 12 enterprise applications.

Bolt, Aon Affinity to Offer New Online Small Commercial Program to NFIB Members
( Insurance Journal) Headquartered in New York and founded in 2000, BOLT Solutions Inc. (formerly SeaPass SolutionsInc.

Forrester’s Wave: WCM for Digital Customer Experiences, Adobe, SDL, Sitecore Top the List
( CMS Wire) Things like personalization, marketing automation, analytics, these are on many a feature check list for today’s web content management solutions.

CMOs Set to Spend More on New Tech Than CIOs
( Wired) Marketing technology specifically has experienced tremendous growth and innovation due to social media, mobile device usage and Web 2.0.