Monetizing the Internet of Things
How will businesses generate profits from the Internet of Things? Answers to that question and much more can be found in our new e-book featuring recent insights from eight subject matter experts. Discover how to make the most of this whole new era for business.
Becoming a Recurring Revenue Innovator: A “How To” Guide
Companies such as Apple, Blue Apron, Amazon, ShoeDazzle, Pandora and many others are disrupting their markets and opening up new ones by reshaping how their customers buy and use their products and services.
10 Commandments of Collaboration for Exceptional Customer Service
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
Enterprise Collaboration Shouldn’t Be a Pile of Legos
Remember getting your first box of LEGOS as a kid? How fun it was putting the pieces together, collaborating with your friends to create something new? Now, as an IT professional, assembling and maintaining a Lego-like collaboration infrastructure isn’t what you signed up for.
Gartner Magic Quadrant: Social Software in the Workplace
With its in-depth guidance and independent third-party vendor evaluations, Gartner’s Magic Quadrant market assessment can assist your organization in implementing an effective communication and collaboration solution. The full report covers 17 vendors, with specific information on their ability to execute and completeness of vision.
Marketing Automation Simplified
It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
How to Send Zillions of Emails a Day (And Keep Customers Happy and Engaged)
For many companies, including consumer brands, retailers, social networks and gaming sites, sending large volumes of email is business as usual. Some social networking sites, for example, send as many as a few billion emails a day. But no matter how much companies send, they all send mail to keep communities engaged and in-the-know.
The Six Secrets of Successful Senders
Whether it’s bad subject lines, unattractive offers or technical issues at the root of your problems, if your email’s not performing as it should, you will fall short of your business objectives. It doesn’t have to be this way. The Six Secrets of Successful Senders provides a framework for your overall approach to effective email marketing and customer communication programs.
