Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis

Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: • Recognize the nine most significant A/B testing pitfalls • Discover the five steps to […]

Read our report, Why Marketing Should be Personal, created in partnership with Econsultancy, to learn why 700 marketers ranked personalization as the number-one strategy for marketing success — and find out how you can seize new personalization opportunities for your business, too. Download the report now to discover all the findings, including: – 65% of companies use customer data to […]

Mobile apps are now driving the bulk of media consumption on mobile devices. U.S. adults spend nearly three hours a day on their mobile devices. Externally, apps are emerging as important tools for branding, commerce and customer support. Internally, apps are proving their value as a channel for training, collaboration and employee communications. Overcoming the challenges of a mobile app […]

Mobile has fundamentally changed the expectations of your customers. They expect access to anything, anywhere, anytime immediately, in context. Forrester refers to this as the “Mobile Mind Shift”. As the ultimate owners of the brand and customer experiences, Chief Marketing Officers (CMOs) must ultimately first own and then help their enterprises prioritize how mobile is used to optimize its use across […]

With the explosive growth in smartphone and tablet usage over the past five years, most marketers have developed strategies to engage customers via mobile channels. In this Adobe survey, we analyzed and benchmarked best practices among mobile marketers, from “experts” in the field to more recent arrivals. We found that more experienced mobile marketers have learned to reach customers across […]

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging […]

This article from Harvard Business Review demonstrates how the Internet of Things has begun to seamlessly connect technologies, unfortunately the components of an all connected ecosystem aren’t yet as interconnected as consumers would like. The integration is cumbersome and disjointed, leaving many support gaps. To deliver value in this new IoT era, companies must re-examine the scope of their services […]