5 Social Marketing Tips From #WorldCup Winners
During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer (football) fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.
Beyond Lead Flow: Enabling Sales Through Marketing Automation
It’s more than just leads. Amplify existing CRM systems with new technologies. New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams.
Advertising Benchmark 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Transforming Digital Marketing: A Field Guide to Marketing Analytics
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Case Study: Lutron Electronics
Lutron Electronics offers more than 17,000 energy-saving, wireless lighting and shade control products in more than 100 countries around the world. Learn how Lutron has provided simple, affordable IoT-connected home experiences to the consumer.
Mobile is Transforming Customer Engagement
With the rapid transformation of consumer behavior, customers are engaging in more ways and on more devices than ever before. This infographic provides a glimpse of the global research we gathered in our Effective Mobile Engagement report and highlights the current state of mobile engagement and how mobile habits are changing for both shopping and support interactions.
The New Mcommerce Reality: Streamlining the Customer Experience with Mobile Chat
the way we communicate, the way we meet, the way we get around, the way we shop and more. The connected, on-the-go customer has literally shifted the balance of power in our society. Mobile users have easy access to information, unlimited options, and the ability to publically and instantaneously express praise or dissatisfaction.
The No BS Guide to Recurring Revenue Success
The case for recurring revenue models has grown so strong as to be irrefutable, but putting these ideas to work for your business requires infrastructure, a plan, and proficient implementation. The “No BS Guide” was written by industry expert Bob Harden to inform you about the opportunity for recurring revenue, what’s necessary to succeed, and how to get started.
