Beyond Lead Flow: Enabling Sales Through Marketing Automation

It’s more than just leads. Amplify existing CRM systems with new technologies.

New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams. In fact, there are five key areas in which marketers can employ marketing automation to deepen their relationship with collegues on the front lines. Read this insightful white paper to find out more.

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