(Source: Canadian Metalworking) “Both machines and software get more complex every year. … themost out of their machine,” said Jeff Fritsch, vice president of sales and marketing for CAMplete.
Read more ›
For D2C companies, marketing looks more like sales
(Source: The Drum) Neither I nor my partner have a background in optical, sales or marketing. … It’s time we learn from each other and create solutions that we can all stand behind
Read more ›
FedEx’s CMO on the logistics behind the company’s marketing
(Source: The Drum) The brand’s is hoping to change that with its latest marketing strategy – one that … When developing campaigns, FedEx utilizes neuroscience technology to track ..
Read more ›
Microsoft sees growth thanks to booming cloud biz
(Source: AdAge.com) … for cloud-based office software, and corporate upgrades to Windows operating systems are keeping that product’s sales growing even as PC sales remain flat.
Read more ›
Former Intermedia Exec Eric Martorano To Lead Accordo Group
(Source: CRN) … Eric Martorano is the new CEO of Accordo, which specializes in SMB revenue recovery, software asset management, cloud solutions and data-enabled sales.
Read more ›
Highspot Recognized in 2018 Gartner Market Guide for Digital Content Management for Sales
(Source: PR Web) Gartner segments the digital content management for sales market into six … “By 2021, 15 percent of all sales technology spending will be applied to sales …
Read more ›
REA Group finds ‘ludicrous mode’ for Salesforce development
(Source: iTnews) Aside from wanting to align with other parts of software engineering, REA had another … Williams noted that Salesforce marketing suggested that REA would
Read more ›
Fortinet: NAC Best Equipped To Secure IoT On Networks
(Source: CRN) … senior director of product marketing at Fortinet, discussed why the Sunnyvale, Calif. … Newton said IoT is bringing about the third generation of NAC solutions …
Read more ›