Patagonia doubles down on ‘morality marketing’ with endorsement of 2 senators

( The Hustle) As social media makes the payoff of ‘morality marketing‘ more immediate, … to “use business to inspire and implement solutions to the environmental crisis.”.

Martech Heroes: Scott Brinker on the endless possibility of martech

( The Drum) This week, we caught up with Scott Brinker, editor of chiefmartech.com, a blog that discusses the changing face of marketing due to technology.