In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI. Check out this demo to discover how Consumer Engagement Marketing can help you: • Evolve […]

Millennials have changed the way we communicate and as they move into the workforce, they expect the flexibility to be as productive, collaborative and connected in the workplace as they are in their personal lives. By 2015, millennials will make up the majority of the workforce, requiring companies to change the way they do business to accommodate these new workstyles. […]

The International Speedway Corporation—hosting more than 100 races a year at over 14 race tracks for 4 million+ fans—uses data-driven marketing to create personalized experiences tailored to their fans. Watch this short video to learn how International Speedway Corporation provides: • Customer communications focused on the right message at the right time via the right channel • A customized experience […]

Speakers: Lauren Freedman (e-tailing group) & Ross Haskell (BoldChat by LogMeIn) With the rapid transformation of consumer behavior, customers are engaging in more ways and on more devices than ever before. Because of this trend, businesses are looking for robust customer engagement solutions that provide the ability to interact with customers on any device, at the right time. How prepared […]

The accelerating trend of customer mobility, ever-increasing expectations of those same customers, and the explosion of end-user device options, are all pushing today’s support organizations to the brink. Luckily for today’s organizations, solutions and workflows are available to help them keep pace. By continuously improving your customers’ support experiences, you’ve addressed one of the most important factors in earning their […]

Speaker: Kate Leggett (Forrester Research) Customer expectations have changed. Customers expect to engage with companies across every channel of service – anytime, anywhere. This shift creates new opportunities for companies to shape how they interact with their customers. In this webinar, guest speaker Kate Leggett, VP, Principal Analyst at Forrester Research, Inc., will share the latest trends shaping the future […]

The role of customer service is one that is valued and well understood by many organizations. However, making the leap from correlating customer service activities with overall performance results to investing in strategies that deliver top-notch results is increasingly becoming a key differentiator. Top performing businesses have long understood the financial ramifications of a satisfied and engaged customer and continue […]

The continued explosion of mobile devices, ever-increasing customer expectations, and accelerating pace of business are pushing today’s support organizations to the brink. Luckily, remote support solutions are available which enable these same organizations to not just keep pace, but to continuously improve their customers’ support experiences. On this webcast, you’ll hear: – From John Ragsdale, Vice President of Technology & […]