Mobile Engagement In Europe: How Mobility Is Shaking Up Support & Online Shopping

What this study highlights is that businesses that are operating in Europe or plan to grow their presence in the region, must consider the role that mobile channels can play in both selling their products and providing customer support. However, it is also essential that they consider the local differences in terms of customer preferences for mobile engagement. A one-size fits-all approach carries many limitations, and organisations need to build mobile support and commerce propositions that take these diverse demands into account.