Business software is meant to satisfy the needs of the business. But when your existing software comes up short, why fall into the trap of putting it on life support—supplementing with spreadsheets and other remedial efforts—when it’s actually never been easier to upgrade to a better, more robust financial management system. Read more ›

A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. Read more ›

Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on a gold mine of customer intelligence – one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data. Read more ›

Marketers have officially gotten over the hump of “what do we do about social?” and are now thinking strategically about how and where to employ social technology to drive business results and improve the bottom line. Read more ›

The shift to a Social Web will see traditional demographics like age, gender and geography augmented with more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now. Read more ›

Client virtualization is an important IT strategy aimed at improving employee productivity by supporting mobility and bring your own device (BYOD) initiatives while assuring application and data security. At the same time it has the ability to improve efficiency and reduce IT infrastructure management costs. Read more ›

How can traditional performance reviews be made better, without losing the proven benefits they bring? Could social tools be used to rank and evaluate employees? Which approach is best for your business? The answer is a blended approach, as more and more companies are learning. Read more ›

Recruiting managers know there are many ways to reach applicants, from social media to mobile and job boards to referrals. So why is finding great candidates so difficult? Mainly it’s because applicants are changing the game, sharing every detail of your recruiting process online and comparing you with other potential employers. Read more ›