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Targeting That’s On Target
Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes.
Software & SaaS Financial Metrics and Key Benchmarks
Successful software companies use metrics and benchmarking to gain visibility into business performance. Every finance leader should be able to assess your company’s health through comparisons with peer companies and by establishing your own unique metrics. To get started, download this free paper from OPEXEngine, a leading software metrics and benchmarking research company.
The Need For IT To Get In Front Of The BYOD Problem
Bring Your Own Device is a growing trend where employees use personally owned mobile devices to access privileged company resources. While BYOD can reduce corporate costs and improve employee morale, it can lead to serious problems for corporate IT departments, including higher management costs, less control over content, compliance issues and security risks.
The Truth About Responsive Design
You may be saying to yourself, “Not another white paper on responsive design!
Segmentation Dos and Don’ts
Make sure you’re asking the right questions from your data, and uncovering attributes about customers that you can respond to in real-time, in order to deliver the relevant website experiences needed to grow your business.
The Realities of Online Personalization
Produced in association with Econsultancy, this exclusive research explores what is driving online personalization, the tactics and types of data being used to tailor the online customer experience and the barriers to success.
The Multichannel Email Marketer: Creating a Relevant Email Inbox Experience
In the age of the empowered customer, marketers have to stop thinking of email as a single channel focused solely on retention. Data and the mobile mindset of consumers are changing the job of the email marketer.
Website Testing & Optimization Glossary
Have You Ever Been Confused By Website Optimization Jargon? Since testing and optimization of your website depends on your company, consultants, and third-party partners speaking a common language, we’ve put together a comprehensive list of the terms to help you. Get everyone speaking the same language with this comprehensive glossary of website optimization terms.
