Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Read more ›

Just how “modern” is your marketing? A recent survey of your 500 of your marketing peers revealed something startling: less than 1 in 6 felt they were fully-integrating Modern Marketing concepts. How do you compare? (If outbound campaigns are the first things on your tool list, you may end up last in the competitive race. Read more ›

Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a ready resource for the analysis and intelligence that today’s marketers need to know. You’ll find graphs, diagrams, and data across a range of disciplines from email marketing and lead management to social media and events. Read more ›

Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Read more ›

Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation. Read more ›

Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Read more ›

Companies are trading in their traditional phone systems for VoIP due to its flexibility and increased efficiency. Whether you’re a small business or an enterprise, it’s important to find the right provider to meet the needs of your VoIP plan. Read more ›

Many businesses are migrating over to cloud strategies for their telephony needs due to improved costs and growth capacity. With increased flexibility, scalability, and constant improvements to the technology, VoIP is playing an integral role in evolving the telecommunications industry and changing the way businesses address their telephony needs. Read more ›