Articles By: Marketo

Revenue Marketing Index 2019 Report

Every CMO is struggling to lead digital transformation, connect with the customer and drive financial results. The traditional 4 P’s are no longer good enough in today’s marketing environment. Yet, without a set of organized standards, CMOs continue to struggle. Until now. Based on the survey results of over 1,000 marketers and thousands of hours of consulting time helping marketing […]

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Marketing Automation 101 Booster Pack

Today’s B2B customer is smart and expects more from B2B organizations. To stay relevant, marketers must collect data and use that data to create customized experiences across different channels. Marketing automation is a foundational tool that allows you to do this based on customer behavior or traits across all channels, and at scale. Marketing automation allows marketers to: • Build […]

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Manufacturing Digital Transformation Booster Pack

Industrial manufacturing is a mature industry that continues to grow, and with that growth, regulation and competition are increasing. Many manufacturers are finding it difficult to scale using traditional business models. We’re also seeing a trending decline in the effectiveness of long-time repair and maintenance service models and the ability to differentiate one’s business based on operational excellence. Technology is […]

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Financial Services Digital Transformation Booster Pack

Customers are buying more products and services from financial companies – but not necessarily from their current providers. This is because they expect more value from their service providers and are looking for a personal relationship. Customer service and value creation are the driving criteria for earning and retaining customer loyalty. Technology is a challenge in many industries, and especially […]

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Make Marketing Matter

You’re not alone if you’re often wondering if your B2B marketing team is doing all the “things” needed to grow your brand and business. The reality is — with the massive demands on marketing each day, it’s too easy to get stuck in “batch and blast mode” by focusing on the campaign de jour. This exclusive whitepaper will take you […]

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Demand Factory E-Book

The Demand Factory™ is the framework that maps out everything B2B marketers need to know to maximize results in acquiring and converting customers, measuring impact and expanding your reach within your customer base. With a focus on these four areas, you can build a rock-solid foundation for driving demand. Download the Demand Factory eBook to learn: • The 4 key […]

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Migration Checklist

Making the move from one B2B Marketing Automation platform to another is not a trivial project. The key factors for a successful migration are having a solid plan, skilled resources, bandwidth, and cross functional alignment. Only then will you be able to complete this set of responsibilities successfully and on schedule. Download this actionable checklist from the experts at DemandGen, […]

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To Migrate or Not to Migrate

Marketing tools are more powerful and sophisticated than ever, and the intricacies of a migration can challenge even the most prepared teams. But the B2B MarTech landscape is vast and continually changing, and migrations are commonplace among marketing organizations. DemandGen, a leading digital transformation and full-stack marketing technology agency, recently conducted research to learn more about what drives B2B marketing […]

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