The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they […]

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The Payoff of Account Based Marketing

According to Demand Gen Report’s 2014 B2B Buyer’s Behavior Survey, 34% of respondents said the number of team members involved in a purchase decision has increased over the past 12 months. With the number of influencers on the rise, marketers are using Account Based Marketing (ABM) to be more targeted in their approach to engaging contacts at dream accounts—those big […]

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The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) […]

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10 Reasons to Consider Marketing Automation

As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving.  But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, […]

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Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process

Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: […]

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Adobe Stock for Enterprise: Efficiency Through Integration

Your week is full of deadlines. But in order to meet them, your team often loses hours to exhaustive search and file-sharing practices. Using that time for more creative concepting could make for bigger long-term gains. And Adobe has the tools to help. Adobe Creative Cloud Libraries allow your workgroups to collaborate and share projects across programs and computers—no matter […]

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Strategy and Prototyping

It’s a tech world out there, and one that is increasingly driven by a mastery of mobile. This reality is changing consumer expectations and competitive dynamics.  Organizations are shifting from developing a strategy to developing strategic capabilities—and an examination of market leaders shows that systematized prototyping is emerging as one key capability. Read the new guide, Strategy and Prototyping, to […]

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12 Tips for Mobile Design

Great design is the foundation of a powerful user experience. And your customers have high expectations for both. Read our report, 12 Tips for Great Mobile Design, to find out how you can craft high impact experiences by placing design at the core of your business. Simply fill out the form to download the report.

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