Five Commerce Trends Technology Leaders Shouldn’t Ignore

Learn the top five B2B commerce trends — as predicted by commerce experts — that can help you unlock a more profitable, sustainable, and resilient future.

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Close the Gap on Customer Insight

Learn how you can deliver the quality experiences that ensure customers choose your company over competitors, so you’re growing revenue opportunities while shrinking churn levels.

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CX and the CIO: Trends Shaping Industries in 2023 and Beyond

Explore the trends driving the future of customer experience (CX) and learn how technology leaders — especially CIOs — can future-proof the business by meeting the digital expectations of their customers.

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The 2022 KuppingerCole Leadership Compass: Customer Data Platforms

The 2022 KuppingerCole Leadership Compass: Customer Data Platforms report offers an in-depth analysis of 13 main CDP vendors along with a detailed market review. In its analysis, KuppingerCole named SAP as a Leader in the category. Read the report to learn why our solution is differentiated by:• Connecting with the ERP ecosystem to deliver value across the enterprise, not just […]

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Integrating Identity and Privacy with Digital Customer Experience: Turning Negatives Into Positives

This Aberdeen Knowledge Brief describes how integrating solutions for CIAM and ECPM into the broader context of managing digital CX can be a highly effective way for consumer-facing, online businesses to transform negatives into positives.

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Deloitte: Taking Direct Selling to the Next Level with E-Commerce Technology Spanish

Read this paper to learn why person-to-person selling remains an effective sales tactic that holds a surprisingly large share of wallet in today’s marketplace, and how new channels and technologies are being used to execute this tried-and-true strategy. You’ll learn how modern e-commerce technology can help you tap into this direct approach and help you sell with a more personalized […]

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Deloitte: Harnessing the Untapped Potential of Mom-and-Pop Shops with Digital Commerce Spanish

Read this paper to see how consumer brands are harnessing the power of e-commerce technologies to take advantage of the large and growing opportunity of selling to small, independent stores, while overcoming the inherent complexity of the market. Learn how you can connect multiple regional platforms to your core commerce platform to offer mom-and-pop stores mobile-friendly, self-service tools that help […]

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Top Issues 2023

Discover the top 7 issues facing procurement professionals in 2023, how SAP can help you overcome them.

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