Paving the Path to Purchase

Driving shoppers to your product pages isn’t easy and it sure isn’t cheap. No commerce marketer can afford to lose sales to an un-engaging purchase path.Paving the Path to Purchase

This white paper, a collaboration between Bronto Software and MarketLive, examines the browsing, carting, checking-out, and order-confirmation steps of the purchase path to answer:

What emotional components contribute to engagement or abandonment?
How do you focus and maximize your marketing efforts to meet your customer’s needs and help them along the path to purchase?
What are the best techniques for optimizing results?
Download Paving the Path to Purchase to learn how to substantially improve your customer engagement, decrease abandonment rates, and upgrade the shopping experience on your site!