2019 Digital Media Pocket Roadmap

Many of the advertising landmarks in 2018 were expected and welcomed; others not so much. But, one thing’s for sure: as we dive into 2019, the industry will continue to navigate more twists and turns. So what comes next? Will the creative in-housing trend pick up steam? Will big media companies keep getting snatched up by even bigger ones? In the 2019 Digital Media Pocket Roadmap, brought to you by Oracle Netsuite and Digiday, you’ll learn:

— Why brands brought their creative in-house in 2018, and whether they’ll continue
— How digital ad spending stacks up against TV
— How data-driven companies are adjusting to stiff new regulations
— Why sports viewership is set to evolve in the age of digital platforms