Adobe Mobile Marketing Survey

With the explosive growth in smartphone and tablet usage over the past five years, most marketers have developed strategies to engage customers via mobile channels. In this Adobe survey, we analyzed and benchmarked best practices among mobile marketers, from “experts” in the field to more recent arrivals. We found that more experienced mobile marketers have learned to reach customers across devices and platforms and adapt their mobile investments as they mature.

Download the Adobe Mobile Marketing Survey to discover the big-picture view of investments in mobile by leading marketers—and what it will take to stay on top.