Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe […]

When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: […]

Enterprise sales organizations are recognizing that tablets are becoming a critical tool in their sales peoples arsenal to help drive tangible business value. This report from Forrester Research, Inc. helps you understand how tablets are empowering sales people, how tablets drive value, from impactful presentations to better close rates, gives examples of successful companies that have implemented tablet sales enablement […]