Articles By: Adobe

Predictions 2015: Most Brands Will Underinvest In Mobile

Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions […]

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Mix Optimization Takes Over Planning

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition. Read the […]

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The Quest for Mobile Excellence

The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond. More companies are rising to the mobile challenge, but many still struggle to implement long-term […]

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Advertising Benchmark 2014

As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts. Read the report to get the latest insights into: – Search spend trends – Search engines – Mobile spend – Click-through rates […]

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Transforming Digital Marketing: A Field Guide to Marketing Analytics

Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results. Download the […]

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The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014

Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe […]

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Mobile Analytics: Precision Marketing Across Mobile Touch-Points

When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: […]

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Empower Salespeople With Tablets To Drive Value For Your Business

Enterprise sales organizations are recognizing that tablets are becoming a critical tool in their sales peoples arsenal to help drive tangible business value. This report from Forrester Research, Inc. helps you understand how tablets are empowering sales people, how tablets drive value, from impactful presentations to better close rates, gives examples of successful companies that have implemented tablet sales enablement […]

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