Articles By: Adobe
The Modern Workforce, Part 2: New Tools Change IT
This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace.
The Forrester Wave™: Web Content Management Systems, Q1 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Web Content Management Systems, Q1 2015. Again.
Predictions 2015: Most Brands Will Underinvest In Mobile
Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack.
Mix Optimization Takes Over Planning
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
The Quest for Mobile Excellence
The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Advertising Benchmark 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Transforming Digital Marketing: A Field Guide to Marketing Analytics
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
