Articles By: Near

Priorities Every CMO Should Adopt to Adapt to Change

If the pandemic taught marketers anything, it’s that business as usual just won’t cut it anymore. As our world faced unprecedented challenges, consumer behaviors shifted dramatically and continually. This means that more than ever, marketers need to be paying attention and ready to adapt to stay relevant to their customers. Here are some top priorities CMOs should prioritize in an […]

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USA Reopening Story

As the pandemic and its consequences continue to play out, there has never been a more challenging time for brands and consumers alike. The shifting situation in the US over the last few months has created new types of consumers who are resilient, open to change and more importantly, able to move with ease from offline to online or vice-versa.

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The Digital Age of Data Intelligence: Gain Marketing Insights and Improve Operational Execution

The Age of Data Intelligence The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source of information that might help gain insight into operations. This includes data […]

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