Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re at and how their unique situations affect each moment. And remember, these journeys now happen across […]

Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer loyalty is dead. But you can still gain and retain customers.  While they’re not loyal to brands, customers today are loyal to themselves and empowered. If […]