The Annual Localized Marketing Benchmark Report is Here

Measuring digital marketing performance across hundreds of locations and multiple platforms can be complex. The 2022 Localized Marketing Benchmark Report analyzes 100 metrics related to search, social, and reputation factors to provide a clear picture of the priorities in localized digital marketing today. After reading the report, you’ll be able to: compare your performance on platforms such as Google, Yelp, […]

Read more ›

Reimagining Banking Operations

Recent events have given new meaning to “unexpected disruption”— creating a chaotic business environment for every single industry. There’s new urgency to how, when, and where banks service customers’ needs, adding new stress to changes that have already been underway for some time. It’s time for a more connected and efficient front, middle, and back office.

Read more ›

3 Ways to Improve Banking Experiences beyond the Front Office

Without strong customer-centric processes, it’s difficult to provide consistently great experiences. Delivering fast, personalized, and convenient servicesrequires banks to digitize the way work flows from the front to the back office. Download this infographic and find out how.

Read more ›

How Digitization is Driving Bank M&A and Improving Performance

During the pandemic banks had to experiment and take risks that under normal circumstances they would never have considered, such as rapidly deploying a range of digital tools. To the surprise of many, employees and customers enthusiastically embraced these digital offerings. Find out how digitizing operations can bring enormous efficiencies while serving customers with greater personalization.

Read more ›

How To Build A Comprehensive CX Program for Government Agencies

In government the demands you face are always changing: employees are being called upon to deliver answers, services and solutions — but without the delays, the long lines, the red tape. The government can join the private sector in cultivating positive customer experiences. By adopting a citizen mindset, leveraging automation, and empowering agents with the right tools, the public sector […]

Read more ›

Create a Winning Chatbot Strategy

With more than 1.3 billion people on Facebook Messenger, local search on the rise, and 64 percent of people preferring messaging over emails or phone calls, chatbots have become an essential marketing and communication channel. Additional research reveals that 53 percent of consumers say they are more likely to shop with a business they can message with, so reliance on […]

Read more ›

10 Steps to SEO Success

Consumer habits have shifted as a result of COVID-19. While the shift to digital was already taking place, COVID-19 expedited it. And this digital-first world has fundamentally changed consumers’ shopping habits. Rather than making an intent-based decision to go shopping, discovering new products and services is now integrated into daily life. You must account for every consumer interaction with your […]

Read more ›

How’s Your Online Reputation?

The Multi-Location Marketer’s Guide to Online Reputation Management is a set of recommendations for multilocation marketers who want to take charge of their brand reputation at the local level, but may be challenged in finding the resources or know-how to do so effectively. Many brands receive hundreds of new reviews every week across multiple sites and store locations. At that […]

Read more ›