The line between online and offline marketing is blurring as mobile devices, wearable technologies, and the Internet of Things (IoT) penetrate our daily lives. Geo-location capabilities and contextual marketing add to the challenge of drawing the line between these disciplines. To achieve the best possible results from your channel investment, marketers must think holistically about the experience they are trying […]

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organisations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience. Download this report to learn about this transformation and hear perspectives from […]

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques. However, it’s […]

The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent on protecting customers. The Financial […]

Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes. Read Mass Producing Deliciousness to learn: • How enterprises are meeting design and content demands • Why customer experience matters […]

Cloud Computing forever changed the way IT gets things done. But when your data moves off premise, you need to know that your SaaS vendors are maintaining the industry’s highest security standards. Read this Info-Tech white paper, Security Concerns Overcome: Customers moving to SaaS, and learn five ways you can work with your SaaS vendor that will inspire your confidence […]

Unite the team with Creative Cloud Libraries Boost efficiency so you can make room for inspiration. Without the right tools, creative teams lose hours to exhaustive search and file-sharing practices –impacting deadlines and final creative output. Adobe Creative Cloud Libraries let them collaborate and share projects in real-time.  

This guide: • Outlines the importance of visual content throughout the travel journey at every stage • Illustrates how to engage travel consumers across nine key digital touchpoints • Provides actionable tips and tricks to help you monetize your content across channels