The Path to 2020: Marketers Seize the Customer Experience
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organisations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.
A Recipe for Lean Account-Based Marketing
As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques.
Frost & Sullivan: A Case for Building Better Customer Engagement
The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent on protecting customers.
State of Content: Mass Producing Deliciousness
Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes.
Security Concerns Overcome: Customers moving to SaaS
Cloud Computing forever changed the way IT gets things done. But when your data moves off premise, you need to know that your SaaS vendors are maintaining the industry’s highest security standards.
Adobe Creative Cloud Libraries: The Productivity Impact of Shared Assets and Settings
Unite the team with Creative Cloud Libraries Boost efficiency so you can make room for inspiration. Without the right tools, creative teams lose hours to exhaustive search and file-sharing practices –impacting deadlines and final creative output. Adobe Creative Cloud Libraries let them collaborate and share projects in real-time.
