This report highlights how shopper’s growing use of mobile devices is changing the retail landscape and demonstrates the business value of designing a consumer-oriented mobile strategy with a focus on the key activities required to achieve success.

Companies using live chat as part of their customer interactions enjoy superior results than those that don’t. These results span cost reduction, revenue growth, and most importantly, customer satisfaction. This report highlights the performance gains enjoyed by companies using live chat as a key part of their customer interactions. It also illustrates how savvy live chat users maximize returns on […]

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts with orchestrated campaigns personalized to those accounts. ABM targets high-yield accounts that are often considered a better fit for your products or solutions. These accounts are […]

We make it our duty to understand all aspects of digital marketing. For the past seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally. We’ve summarized the findings of our 2016 Adobe Digital Marketing Survey in our guide, Four Essential Elements for Digital Maturity. Read the guide to learn: • The ins and outs […]

Leading companies like REI, Stryker, and Black Diamond know that engaging employees is important. That’s why they created apps specifically for internal audiences — apps that have made their people more connected and productive at work. Using the right tools, these companies have been able to easily build, manage, measure, and optimize apps in-house. In Enterprise Apps and Mobile Strategy, […]

Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love. Read the guide now to discover: • Strategies for bringing together multiple data sources • Four steps for building integrated customer […]

Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: • Recognize the nine most significant A/B testing pitfalls • Discover the five steps to […]

Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. You’ll discover new strategies for determining what’s working—and what’s not—so you can make better marketing decisions. Get the guide now to learn: • Five ways that marketing attribution can […]