Almost every employee in every company collaborates and communicates every day. In the past, most businesses relied primarily on email, phone systems and sticky notes to do this, but today’s technology provides us digital solutions that enable us to work anytime, anywhere. How are small and medium businesses (SMBs) thinking about and adapting to create a smarter, more agile workforce? […]

Ever feel like it takes too long to do something that should be simple? Or feel like your work processes just have way too many steps? Don’t worry – help is here. Discover how you can improve your efficiency at work when you: • Develop standard operating procedures to ensure accuracy, timeliness and customer satisfaction. • Make collaboration easy and […]

As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest […]

As a mobile marketer, you need to deliver the cohesive experience that your audience expects and that’s no small challenge as you work to acquire, engage, and retain users across a variety of platforms. So how do you earn and keep your consumers’ attention with so many apps competing for their attention? The key is cutting through an exceedingly noisy […]

Leading companies like REI, Stryker, and Black Diamond know that engaging employees is important. That’s why they created apps specifically for internal audiences — apps that have made their people more connected and productive at work. Using the right tools, these companies have been able to easily build, manage, measure, and optimize apps in-house. In Enterprise Apps and Mobile Strategy, […]

While you may think your business is mobile-friendly, a mobile-responsive website is simply not enough anymore. If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment. In this webinar brief, Rieva Lesonsky explains: • Why mobile search is vital to business growth. • How mobile optimized emails impact consumer behavior. • […]

True business growth comes from more than acquisition; it’s sustained by keeping your customers happy and introducing them to complementary products. According to eMarketer, it costs 10 times more to acquire new customers than to sell to the ones you already have. Yet most marketers still focus their investment and activities primarily on driving acquisition. Today, more than ever, marketers […]

The new Definitive to Lead Nurturing is a completely rewritten Second Edition that introduces the latest lead nurturing ideas, methods and techniques. Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t […]