7 Helpful Tips to Get Your Business in Shape
Ever feel like it takes too long to do something that should be simple? Or feel like your work processes just have way too many steps? Don’t worry – help is here.
Highly Effective Email Marketing: A 2015-2016 Lookbook
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers.
Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users
As a mobile marketer, you need to deliver the cohesive experience that your audience expects and that’s no small challenge as you work to acquire, engage, and retain users across a variety of platforms. So how do you earn and keep your consumers’ attention with so many apps competing for their attention?
Enterprise Apps and Mobile Strategy
Leading companies like REI, Stryker, and Black Diamond know that engaging employees is important. That’s why they created apps specifically for internal audiences — apps that have made their people more connected and productive at work. Using the right tools, these companies have been able to easily build, manage, measure, and optimize apps in-house.
The Mobile Revolution
While you may think your business is mobile-friendly, a mobile-responsive website is simply not enough anymore. If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment.
Customer Marketing: How to Keep Your Customers Coming Back For More
True business growth comes from more than acquisition; it’s sustained by keeping your customers happy and introducing them to complementary products. According to eMarketer, it costs 10 times more to acquire new customers than to sell to the ones you already have. Yet most marketers still focus their investment and activities primarily on driving acquisition.
The Definitive Guide to Lead Nurturing
The new Definitive to Lead Nurturing is a completely rewritten Second Edition that introduces the latest lead nurturing ideas, methods and techniques. Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service.
Jumpstart Revenue Growth With Sales and Marketing Alignment
Sales and marketing misalignment is an all-too-common problem. Many companies still face issues getting these two departments in sync. to drive sales and revenue. Often it is differing short-term goals that get in the way of this shared vision.
