LEARN HOW TO: • Reach new audiences who demonstrate a higher intent to purchase your products • Optimize your Facebook and Instagram ads with better, more efficient images • Beat out traditional ad performance—75% of the time!

In this guide, you’ll find everything you need to know about influencer marketing. Learn: • How to get started with your first influencer marketing campaign. • Why micro-influencer marketing is the future. • How to measure ROI and success of an influencer marketing campaign. • The anatomy of a perfect influencer marketing post.

WHAT’S INSIDE: • A crash course on authentic imagery—and how to use it to sway millennials • 36 real-world examples from brands like Airbnb, JCrew and Sigma Beauty • 5 proven ways to use product-level image insight to make smarter business decisions

Customer success as a corporate practice and organizational entity continues to spread at a rapid pace across the technology industry. The TSIA 2015 Customer Success Baseline Survey showed that it is now becoming more of a common practice for firms to have a dedicated customer success organization. This makes sense when it is understood that moving customers consistently toward the […]

eMarketer estimates that ecommerce sales during the 2016 holiday season will increase 13% over last year, accounting for 20% of the industry’s annual sales revenue. More than half of those purchases will happen via mobile devices. This eBook outlines 5 tips for taking your customer engagement strategy to the next level this holiday season, to help you delight your customers […]

Today’s digital customers are engaging with companies on multiple channels from an array of devices and expect a seamless experience with fast resolution. Although businesses are fully aware of new channel trends, many are not addressing customers’ needs and top frustrations. This infographic provides a glimpse of the global insights gathered in Ovum’s research report and highlights the current state […]

Customers today are more connected, complex and demanding than ever before, and providing a consistent mobile experience across channels is a challenge. To remain competitive, businesses must quickly and effectively resolve problems and be ready to engage with customers across all devices and touch points. In order to address this challenge, we contacted 50 top retailers across various communication channels […]

Today’s multi-device, digital customers have higher expectations for customer service and are more empowered to change providers when they are dissatisfied. As such, businesses need to do more to meet customer needs across channels and provide fast resolution to improve loyalty. This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the […]