Influencer Marketing: Everything You Need to Know
In this guide, you’ll find everything you need to know about influencer marketing.
TSIA 2016 State of Customer Success
Customer success as a corporate practice and organizational entity continues to spread at a rapid pace across the technology industry. The TSIA 2015 Customer Success Baseline Survey showed that it is now becoming more of a common practice for firms to have a dedicated customer success organization.
5 Ways to Boost Your Bottom Line This Holiday Season
eMarketer estimates that ecommerce sales during the 2016 holiday season will increase 13% over last year, accounting for 20% of the industry’s annual sales revenue. More than half of those purchases will happen via mobile devices.
Ovum “Where Contact Centers Are Missing The Mark With Customer Care” Infographic
Today’s digital customers are engaging with companies on multiple channels from an array of devices and expect a seamless experience with fast resolution. Although businesses are fully aware of new channel trends, many are not addressing customers’ needs and top frustrations.
Are You Mobile-Minded Enough to Keep Your Customers Happy?
Customers today are more connected, complex and demanding than ever before, and providing a consistent mobile experience across channels is a challenge. To remain competitive, businesses must quickly and effectively resolve problems and be ready to engage with customers across all devices and touch points.
Ovum “Where Contact Centers Are Missing the Mark with Customer Care” Report
Today’s multi-device, digital customers have higher expectations for customer service and are more empowered to change providers when they are dissatisfied. As such, businesses need to do more to meet customer needs across channels and provide fast resolution to improve loyalty.
Aberdeen “Mobile Shopper Experience Management”
This report highlights how shopper’s growing use of mobile devices is changing the retail landscape and demonstrates the business value of designing a consumer-oriented mobile strategy with a focus on the key activities required to achieve success.
