More Precious Than Gold
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold.
Digital Transformation in Financial Services
The digital age puts your customers in the driver’s seat, giving them control over when, where and how they choose to interact with your organization. That means delivering meaningful digital engagement is now critical to earning and keeping their business.
Play to Win in Audience Intelligence
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.
Optimizing the Quote-to-Close Process
The close is the most critical step of every sale, but long, drawn-out processes can cause deals to fall through. Top-performing sales teams use e-signatures to close deals quick and speed time to revenue. Find out how they do it — and how your team can, too — in the CSO Insights report, Optimizing the Quote-to-Close Process.
The Path of Experience
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage.
Modernizing HCM: Why the Digital Employment Experience Matters
Competition is the number one pressure faced by today’s HCM teams – by a 69% margin! Of all the pressures that contemporary HR teams face, finding and keeping quality talent ranks above everything else. As a part of that, Best-in-Class organizations need to focus on optimizing the employment experience, from hiring and onboarding, to ongoing management and transition.
Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible.
Retail Stores of the Future
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.
