Data Management Platforms Deciphered

The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue. To better understand your data, read the Adobe and Digital Doughnut white paper Data Management Platforms Deciphered.

Mobile is the New Strategy

Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.

Ten Ways To ReEnergize Your Analytics

A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful.

CMS Buyer’s Guide: Selecting a CMS That Supports Your Business

This buyer’s guide focuses on how you can prepare and ensure that you purchase the best CMS for your enterprise. It is not an evaluation of specific products. The intention is to give you guidance to undertake the right analyses and ask the right questions of your own organization, your users, vendors and implementation partners.

Data Security and HIPAA Compliance in Mid-sized Healthcare Organizations

The 21st century is facing an uphill battle for better data security, and the healthcare industry is at the front lines. Healthcare providers deal with tremendous amounts of sensitive, legally protected data labeled protected health information (PHI), which requires certain security measures as defied by the Health Insurance Portability and Accountability Act (HIPAA).

Data Security In The Legal Field: What You Need To Know

Today, some law firms store terabytes — even petabytes — of confidential e-discovery and electronically stored information. When you consider your primary responsibilities as an attorney, why should you include this data’s security?

Raise Your Game: Reduce Your Risk Of Data Breaches Without Complicating The Way You Work

Learn how Citrix ShareFile can help you think beyond ‘free’ to meet your clients’ expectations for data security — without adding any hassles to your day.

8 Easy Ways To Boost Customer Confidence

In today’s market, you need high standards of professionalism to differentiate you from your competitors. Just having the best product or top-notch services isn’t enough anymore — customers need to know you care to become loyal. What can you do to help?