Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI. Read Analyzing the Value of Responsive Design Can Be Messy, the June, 2014 Forrester Research, Inc. report, to learn how to: • Attribute your increased traffic, conversions, or […]

Increase your revenue, decrease your costs, reduce risk, and improve productivity with effective digital asset management (DAM). Download the Adobe-sponsored IDC InfoBrief Proving the Value of Digital Asset Management and the Adobe white paper 7 Trends Impacting How We Use Digital Assets to see how to use DAM to keep up with the constantly accelerating pace of digital business. Read […]

Productivity and efficiency have been the traditional indicators of business health and performance. But what about Creativity? Does it lead to more business success? In other words, do companies experience a Creative Dividend? Adobe asked Forrester Consulting for help to answer the question. A new study shows that companies that embrace creativity outperform rivals in revenue growth and market share. […]

Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this […]

Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention. Download the Forrester report now to discover: • The challenges of delivering contextually relevant communications • Steps you can take now to […]

Download this January, 2015 Forrester report, Win Mobile Moments with Digital Intelligence, to learn how you can integrate mobile analytics into your digital strategy. You’ll discover new tools for understanding the customer journey, and you’ll see how mobile analytics can pick up where standard analytics leave off. Read the report now to learn: • How to align mobile analytics with […]

Harvard Business Review Analytic Services, in association with Marketo, developed a white paper—”Designing a Marketing Organization for the Digital Age”—to guide CMOs on designing the marketing organization of the future. This whitepaper offers exclusive insights from some of the brightest minds in marketing, including academic scholars, management consultants and CMOs of some of the leading brands in the world. Download […]

In sales, competition is fierce, and speed is crucial. Revolutionized by technology, such as your CRM and online meeting software, your sales team can track leads anywhere in the world and contact them for product demonstrations or follow-ups in an instant. Yet for industries that require a signed contract to close deals, completing a sale can be unbearably slow and […]