
Build Your Social Media Influence
If you want to build social media influence effectively, you’ve got to focus on the activities that deliver results. Here’s how to get started. “Use social media to magnify your expertise and become an authority. That’s the way to be truly influential in social media, which means you’ll attract the right sort of clients and customers to your business.

A Step-by-Step Guide to Hosting Successful Webinars
Like any good performance, the live webinar should capture attention and stir discussion. For the content marketer, this conversation ends only when the curtain falls on a successful sale. “You’re creating a one-act play, so your players have to be well-rehearsed, relaxed, professional and on message.

7 Tools for Wide-Eyed Webinar Engagement
Wondering whether people really pay attention during your webinars? Well, if you engage them right, you’ll know they are. “With a bit of creativity and some effective tools, you can keep your audience glued to the screen and attentively listening to your dialog.

62 Tips for Using Webinars for Internal Communication
With just a few clicks of the mouse, webinars get you in front of the people you need to reach. But are you maximizing the full potential of your webinar tools? “Using webinars to spread information inside your organization will save money, save time, improve the speed of knowledge transfer and help employees feel connected to your vision and mission.

A 3-Step Guide to Hiring Quality Content Writers
Without good writers, a business can’t have the ammunition to communicate their goals, beliefs, successes and more to prospects through content. Hiring great content writers isn’t always easy though — there’s a process, and it’s a mix between being at the right stage of your content strategy and asking interviewees the hard questions.

Building your Brand on the Big 6 Networks
The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest.

The New Communications Standard: Drive Engagement by Combining Email with Mobile Messaging
It’s clear that both email and mobile messaging are indispensable tools in the marketer’s arsenal. The true value in utilizing these channels are derived however, not when these are used separately but when used in tandem with each other — in targeted, coordinated cross-channel campaigns.

Enterprise Marketing Playbook Series: Lead Generation Metrics
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure.