TSIA is a hub in the technology services industry. Member companies come together for networking, industry recognition, and, perhaps most importantly, validating research. TSIA provides data, frameworks, and advisory that accelerates the development of service capabilities. The “State of Support Services: 2014” report addresses the following topics: • How are the key technology industry trends impacting support services? • As […]

With an intuitive design and affordable pricing, it’s no wonder leading businesses are using join.me for presentations, demos, support and training. This case study explores how Getronics, a trusted communications and IT services provider: • Decided join.me was the best solution • Reduced total conferencing costs • Improved ad-hoc collaboration

Key Strategies, Tactics and Business Value of Social Marketing at Big Brands Marketing on social media is now imperative for companies seeking to stay relevant to consumers and potential customers. But little research has been conducted to learn how the most profitable brands and companies approach, execute, and measure social marketing. In Q1 2014, Spredfast commissioned research from Forrester Consulting […]

Read this whitepaper, Understanding Social Care, to see what good social care looks like, why it’s important to your brand, and what brands do it exceptionally well. If you’re in social care, or looking to get started, we highly recommend you download it today.

You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it can help your brand be more relevant and present for your audiences. […]

Sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for […]

In social marketing, you carefully plan out campaigns, then have to react moment by moment. You’ve got a million moving parts, all the time. That’s why Spredfast developed The Social Media Pocket Guide — your best resource to stay on top of what’s happening in social marketing. With more than 15 examples from big brands and media companies, the Pocket […]

Based on a deeper analysis into CSO Insights’ 2014 Sales Management Optimization study data, this white paper explores some of the challenges that managers are facing in terms of effectively supporting, coaching, and mentoring their sales teams and the role that technology can play in overcoming these issues.