Going Beyond Billing e-Paper Abstract
Why is going beyond billing important if your company wants to enable a successful recurring revenue model? This latest e-paper free from Aria Systems answers this question in detail while discussing key requirements for today’s successful recurring revenue businesses. With recurring revenue it’s especially important that businesses meet the demands of their customers.
Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment
In a study conducted by Ipsos, consumers were asked about their awareness of shopping cart technology, online shopping behavior, expectations for marketing when they abandon a cart, and if any of the marketer’s tactics would motivate buying.
7 Secrets of Prospecting Ninjas
When your target customer seems unreachable, it’s time to think like a ninja. “Their legendary prowess enabled them to get into impenetrable fortresses.” This brief by sales expert Jill Konrath unveils 7 secrets to gaining access to new accounts that will transform you into a prospecting ninja.
Forrester Wave: Lead-to-Revenue Management Platform Vendors Q1 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact.
Enterprise Marketing Playbook Series: Lead Generation Testing and Optimization
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Becoming a Social Business: Integrating Social Software Throughout Enterprise
The future of business is connected business, and social software is a critical part of this connectivity. This IDC study addresses the management challenges and subsequent best practice outcomes that can be achieved through the integration of existing enterprise social network tools with other networks or enterprise applications.
The Customer Service Balancing Act
Want to rein in support costs without sacrificing service quality and customer satisfaction? You can. New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
Connecting Talent for Business Results: Enterprise Social Collaboration – What’s HR Got To Do With It?
The workforce is as dispersed as ever – companies are looking to social collaboration to facilitate the engagement once fostered around the water cooler. By understanding the power of social collaboration tools, HR can lead an organization to where the talent is while enabling business success through the success of its people.
