Five Reasons to Go Hybrid with Your eCommerce Strategy Get yourself a platform that can do both (B2B and B2C) The lines between B2B and B2C commerce are blurring. B2C companies are adding wholesale storefronts while their traditionally B2B counterparts are increasingly selling direct to consumers. With online B2B purchases set to hit $9 trillion in the U.S. alone this […]

The 2020 Leading Vendors to the Top 1000 E-Retailers is here. This annual report from Internet Retailer offers an informative look at who – and what – will be defining digital commerce in the year ahead: • Meet the 10 leading vendors ranked across 27 technology and service categories including eCommerce platforms, mobile commerce, web analytics, and more• See how […]

Shopping is more online now than ever before. In today’s uncertain marketplace, online commerce is a bright spot. Some direct to consumer brands selling non-essential items achieved record-breaking digital sales in the first quarter of 2020. For many businesses, a new and improved web store represents a major opportunity for growth.But, to seize these opportunities, you must act quickly. If […]

Inspire your mobile customers all the way to checkout Mobile is the future of eCommerce. By 2021, 4.8 billion people will be shopping online, with 54 percent of those transactions completed on mobile devices. And yet, mobile users are still converting at only 2.25 percent on average. From pinch-and-zoom navigation to minuscule checkout forms, many of today’s mobile shopping experiences […]

How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, pay-per-click, […]

The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business […]

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine based on test outcomes, you’re […]

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you […]