Driving Enterprise Transformation: Managing Change in Your Marketing Organization
Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.
Using Analytics in B2B Life-cycle Marketing
More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs.
Putting Social to Work for your Business: A Guide to Organizational Models for Scaling Social
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
Organize your Social Business: The Executive’s Guide to Enterprise Social Media
This white paper is designed to take your organization through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise.
The Buyer’s Guide to Financial Management Software
Managing your company’s financials is the backbone of your business and is vital to the long-term health and viability of your company. To continue applying the necessary financial rigor to support rapid growth, the accounting department needs the right tools to most efficiently do their job.
Grande Guide to Lead Scoring
Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting.
Mobile Login Best Practices
“Mobile First” and “Mobile Only” are gaining more and more traction as mobile traffic continues to earn a greater percentage of overall digital activity. A recent report showed that consumers now spend 37% of their time online on mobile devices—and growing—but brands are still struggling to create experiences that don’t frustrate their customers.
2014 Janrain US Consumer Research: Social Login and Personalization
In October 2013, Janrain commissioned Blue Research to assess consumer attitudes of brands efforts to personalize digital interactions and whether social login is considered a valuable tool that supports these activities. Surveying a cross-section of approximately 600 U.S.
